Tag: Subjectivity

Common data collection methods

In research, data collection is the cornerstone of meaningful analysis. Whether you’re conducting a small-scale qualitative study or a large quantitative survey, the method you use determines the depth, breadth, and reliability of your findings. Imagine you’re trying to understand how people form habits such as saving money, staying fit, or using technology. Do you …

Participant recruitment strategies in research

The way researchers select their participants impacts the validity and reliability of their findings, making participant recruitment one of the most crucial steps in the research process. But how do researchers go about this task? What strategies do they use to ensure their sample accurately reflects the broader population or the group they are investigating? …

Exploring 10 popular research designs: a quick guide

In research, the design chosen plays a pivotal role in determining how data are collected, analysed, and interpreted. Each design provides a unique lens through which researchers can explore their questions, offering distinct advantages and limitations. Below, I summarise ten common research designs, spanning qualitative, quantitative, and mixed methods approaches. Action Research Action research is …

Moving beyond binaries in research: weaving the tapestry of participants’ experiences

In today’s data-driven world, there is a lot of talk about making decisions based on so-called objective data. For example, schools and universities use information about the mix of students and staff to shape how they teach and run things. Information such as age, where people live, how much schooling they have had, or their …

Demystifying research paradigms

Let’s talk about one of the most complex parts of research – understanding the philosophical underpinnings of your worldview and how this shapes the way your research is done. This is called a research paradigm and is one of the areas I get the most frequent questions about from graduate research students. The popularity of …

Autoethnography: What is it and how do you do it?

Autoethnography has become an increasingly popular research methodology, particularly within the humanities and social sciences. I use it regularly because of its emphasis on personal experiences, reflexivity, and storytelling which allows for a deeper exploration of complex experiences and societies. So what is autoethnography? The name autoethnography comes from three core aspects: self, culture, and …

Combining research and storytelling: Using personal experiences as research data

I find it quite amusing that I would be writing this blog post to advocate for a research methodology as emotional and subjective as autoethnography. For over a decade, I was trained to conduct scientific research where objective answers were sought to solve problems. My research focused on examining a gene activated in athletes’ hearts …