Tag: Objectivity

Common data collection methods

In research, data collection is the cornerstone of meaningful analysis. Whether you’re conducting a small-scale qualitative study or a large quantitative survey, the method you use determines the depth, breadth, and reliability of your findings. Imagine you’re trying to understand how people form habits such as saving money, staying fit, or using technology. Do you …

Participant recruitment strategies in research

The way researchers select their participants impacts the validity and reliability of their findings, making participant recruitment one of the most crucial steps in the research process. But how do researchers go about this task? What strategies do they use to ensure their sample accurately reflects the broader population or the group they are investigating? …

Exploring 10 popular research designs: a quick guide

In research, the design chosen plays a pivotal role in determining how data are collected, analysed, and interpreted. Each design provides a unique lens through which researchers can explore their questions, offering distinct advantages and limitations. Below, I summarise ten common research designs, spanning qualitative, quantitative, and mixed methods approaches. Action Research Action research is …

Demystifying research paradigms

Let’s talk about one of the most complex parts of research – understanding the philosophical underpinnings of your worldview and how this shapes the way your research is done. This is called a research paradigm and is one of the areas I get the most frequent questions about from graduate research students. The popularity of …